As Yellowstone fans know, the show is not available on Paramount Plus. This statistic stands true for one reason.
WATCH INTO THE BADLANDS SEASON 3 EPISODE 3 SERIES
It was that combination that has made the show the number one original scripted series since the rebranding of Paramount Plus.” “And of course,” he adds, “ Jeremy Renner’s existing fans. “On our own platforms, we’ve really honed in on bringing the Yellowstone audience for Mayor, and I also think that our incredible marketing team did a fantastic job in bringing brand new shows to this genre. “The beauty of having a show go massive right out the launch is that it really frees up our marketing resources to target brand new audiences,” McCarthy says of Kingstown’s strong debut. Mayor brought in 3.2 million viewers Sunday night following Yellowstone. The Jeremy Renner-led show is off to a strong start, though. It took the hit drama a solid 3 seasons to build this sort of startling viewership. Whether Mayor of Kingstownwill evolve into the mega-hit Yellowstone is now, however, remains to be seen. It is kind of astounding to see a new series at this stage get those numbers… I’m excited because what you have here is the beginning of another massive hit.” MTV Entertainment CEO Foresees ‘Taylor Sheridan Dynasty’ “The testing was through the roof leading up to the series, so we felt really good and confident about Taylor delivering only what Taylor can for us,” McCarthy continues. McCarthy’s faith in Yellowstone is so staunch, in fact, that he would use it to bolster series creator Taylor Sheridan’s next property: Mayor of Kingstown.
“When Yellowstone premiered in 2018, people didn’t think it was going to get as big today, but we knew,” Chris McCarthy, president and CEO of MTV Entertainment, tells Variety amidst the ratings.